The power of Scrum for agile marketing
Agility is the cornerstone of successful digital marketing.
The ability to react quickly, fail fast, adjust accordingly, infuse deliverables with company vision and understand the customer better is critical. Tools like A/B testing are extremely beneficial to marketing agility in terms of quick reaction and course correction; however, these tools are a drop in the bucket if your organisational structure itself isn’t agile.
There are a number of work management frameworks that enable organisations to...