Why advertisers must use next generation mobile technology responsibly
In advance of each iteration of a manufacturer’s smartphone, speculation is rife as to what new technology will be included and how this will enhance our lives.
What is clear from the range of smartphones that are currently available, along with predictions about future models, is that screen size is a critical way to gain a competitive advantage.
Big screens, small handsets
Apple’s most recent model, the iPhone X introduced features such as facial recognition to unlock the device that eliminated...