Breaking the mould: Viewability and creativity in the digital economy

If you visited HotWired.com on October 27 1994, your eye would have probably been caught by an unusual flashing banner emblazoned across the top of your screen. Standing at 60 pixels tall and 468 pixels wide, the internet’s first advertisement was garish, tacky and the nemesis of exasperated dial-up connections worldwide - but it was a massive success.

The advert itself was a part of...

By Eric Visser, 05 June 2018, 0 comments. Categories: Advertising Technology, Automation, Data-driven marketing, Programmatic.