Imagine – a chatbot you actually want to chat with? Here’s how it’s possible
As consumers, do we look to the experience or do we look to the result when dealing with brands?
An enjoyable interaction with a brand counts for nothing if we don’t end up with what we want, no matter how charming the sales person was. However, the same can be said if we end up with the thing we want but only after a charmless, cold and unenjoyable experience to get to that point.
Being able to balance the two has always been the ultimate goal of most brands, especially within key consumer led...