Assessing the ‘where’s where’ of geolocation in digital advertising

Global mobile use is expected to make up almost three-quarters (73%) of time spent using the internet in 2018. This is a trend that’s growing, particularly in areas such as China and India, as many consumers around the world own smartphone’s first, ahead of laptops and desktop computers.

As mobile browsing becomes the norm, being able to understand a user’s location is more important than ever – particularly with consumers placing...

By Andy Ashley, 01 May 2018, 0 comments. Categories: Advertising, Advertising Technology.