Levelling the playing field: Democratising audience data
Today, acceleration is happening to companies that are able to engage the right consumers through social platforms and employ technology to expand market size globally.
Dollar Shave Club went from $0 to $200m in revenue in only 4 years and completed a $1bn exit. HelloFresh scaled to c.€600m of sales in less than 4 years. Tesla booked c.500k of pre-orders for its model 3 without a dollar spent on advertising.
small businesses need ready access to audience insights in order to compete
The key aspect of succeeding in...