Podcasts: how hardware is driving listening to new heights

The old adage ‘we’ve never had it so good’ gets applied to a lot of things, however at the outset of 2018 it is definitely true when it comes to how consumers access content.

The evolution of smartphones, mobile networks and consumer expectations have all converged to allow the public to be able to watch videos, listen to music or access social media all for free, wherever they are.

From a marketing perspective, one of the most compelling content platforms to have recently blossomed has been podcasting....

By Oli Walters, 07 March 2018, 0 comments. Categories: Video & Audio Marketing.