Establishing a progammatic mobile media buying solution: Perils, pitfalls and partnerships
Many advertisers are now looking to internalise their mobile media buying processes, and numerous companies are being set up to offer advertisers a media buying service in the programmatic space.
There are two possible routes here, as in any decision that involves using technology: buy or build your DSP. But firstly, let’s define what a DSP actually is.
Because DSP stands for “Demand Side Platform” it should be intrinsically associated with technology-based companies that allow media buyers...