Transparency in advertising is simple – just ask for it
Transparency is surely one of the advertising industry’s favourite buzzwords. And yet, for a term so oft-used, it maintains an aura of mystery - it is the holy grail of advertising, highly sought after but seemingly so hard to achieve.
But this simply isn’t the case. Transparent relationships are so much more straightforward than ones built on ambiguous foundations. And how to achieve such a relationship? Well, in my view, it’s simple - you just need to ask for it.