Are below the fold ads more engaging?
Conventional wisdom would say that an ad that is above the fold would be more effective than one that a user won’t see unless they actively scroll down the page. New research from ad tech company Sovrn seems to suggest that the opposite may actually be true.
The company looked at over three billion engagements across 130 million page views on 400 websites to see whether ads above or below the fold into which bring the best results.
The research team focused on the difference between engagement time,...