Why location data matters – even if you’re not a retailer

When people think of geomarketing — the integration of geographical intelligence into different aspects of marketing, like sales or distribution — they usually think of retailers. B2C companies can certainly target customers much more effectively when they know where those customers are. But location-based data can be used by any company, including those targeting businesses. Geomarketing can be used to book meetings, expand a company’s reach, or even find the best market.

Geomarketing opens up...

By Gurvinder Sahni, 30 January 2018, 0 comments. Categories: Data-driven marketing, Mobile Marketing.