The future of e-commerce basket abandonment
It’s a topic that still occasionally rears its head but, in truth basket abandonment has been the bane of many marketers’ lives, for a number of years.
There was once a time when the provision of discounts was considered the solution to entice lost customers back to a site. But when money-saving expert Martin Lewis began encouraging people to purposefully pause their purchase so that they would receive that must-have incentive, the strategy soon fell flat.
This is one reason why some marketers...