The future of e-commerce basket abandonment

It’s a topic that still occasionally rears its head but, in truth basket abandonment has been the bane of many marketers’ lives, for a number of years.

There was once a time when the provision of discounts was considered the solution to entice lost customers back to a site. But when money-saving expert Martin Lewis began encouraging people to purposefully pause their purchase so that they would receive that must-have incentive, the strategy soon fell flat.

This is one reason why some marketers...

By Lee Boothroyd, 19 January 2018, 0 comments. Categories: E-Commerce.