Does retail automation signal the end of personalisation?

Over the last two decades, technology has changed the face of retail, from the in-store experience and the payment process, to the advent of ecommerce and omnichannel retailers. But much as technology has revolutionised the shopping experience, it has also had a significant impact on jobs in the retail sector.

As far back as 2016, Deloitte predicted that 60% of retail jobs would be automated within the next 20 years. While this estimate is not...

The power of personalisation in improving in-store engagement

Do you remember Coca Cola’s ‘Share a Coke’ campaign a few years ago? It featured personalised labels, so you could buy a bottle which – literally – had your name on it.  It was a massive success – even helping boost sales in the US for the first time in over a decade.

Heinz went down a similar route with its personalised ketchup labels service and its Get...

By David Buckingham, 16 January 2018, 0 comments. Categories: Personalised Marketing.