Avoid being a ‘one-trick pony’: Clever financial planning for diversification
Creative agencies are increasingly having to find new ways to cope with the rapidly changing media landscape. New technologies are emerging, and agencies are experiencing change internally as well as externally.
Clients are beginning to demand more for their money and as a result of consolidation within the sector, businesses are seeking to expand their repertoire.
With new technology taking over, agencies that stick to one platform or process are now few and far between. Clients are looking for a...