2018: Chatbots will unlock new era for marketers with unseen data potential

A new untapped marketing channel, effective content distribution, always online and personalisation at scale. These are the four primary benefits people often speak of when promoting chatbots. While I agree wholeheartedly, I do think one of the most significant benefits often remains overlooked.

Unparalleled business intelligence and data.

With a chatbot, brands have more information than ever at their fingertips. In fact, they have so much data it will quickly become overwhelming if they do not know what to...

By Dean Withey, 19 December 2017, 0 comments. Categories: Automation, Data-driven marketing.