The three priority tasks of the Chief Influence Officer for 2018 and beyond

2017 has seen a systemic change in influencer marketing. Innovative brands such as Nissan UK have integrated influencer marketing throughout the customer journey, making it an integral part of their marketing and communication strategies.

Other organisations have moved from experimentation to transformation, now acknowledging how influencer marketing is transforming workflows, processes and expertise across multiple...

By Nicolas Chabot, 11 April 2018, 0 comments. Categories: Social Media Marketing, Video & Audio Marketing.

The many faces of beauty influence

The Beauty sector is probably one of the most dramatically impacted by the surge of social media influencers.

From “Mega-Influencers” such as Zoella and her 43M audience who have become celebrities in their own rights all the way to the thousands of young women who have built a following of a few tens of thousands, we estimate that there are around 25,000 beauty influencers in the US alone.

Despite such a plethora of choice, we were very surprised to see very different brands, targeting very...

By Nicolas Chabot, 14 December 2017, 0 comments. Categories: Social Media Marketing, Video & Audio Marketing.