Using social to measure content strategy success
Social media use has grown by more than 20% year on year, and it’s no secret that it has a true capability of engaging with consumers and influencers, and driving sales.
In 2016, almost half a billion people signed up to a new social media account. That is a lot of opportunities for marketers looking to engage, and a lot of pressure to drive results.
Marketers are increasingly being asked not only to justify their spend, but also prove their worth and...