The future of the iPhone for Advertisers
At the time of its launch Steve Jobs described it as “a revolutionary mobile phone and a breakthrough internet communications device”.
Apple claimed it would completely redefine consumers relationships a mobile phone. And they weren’t wrong. The iPhone is arguably the device that kick-started the smartphone market, and put smart devices in everyone’s pocket – which in turn has revolutionised the jobs of marketers.
However, following the release of the iPhone X and the year...