From ads.txt to RTB 3.0: Getting to grips with the latest evolution in the ad fraud battle

Like any other fast developing industry, digital advertising has experienced growing pains. As power and influence have increased — its 12% share of all ad budgets in 2009 rising to become 40% of today’s $578 billion spending pot — so has the interest of fraudsters. Recent studies show that global ad fraud losses could cost as much as $16.4 billion...

By Ally Stuart, 23 April 2018, 0 comments. Categories: Advertising, Advertising Technology, Best Practice.

Mastering the art of blending in: the future of native video

The past few years has seen a major shift in video advertising from blanket marketing to contextually relevant, non-intrusive ads.

Much of the change is owing to social media, with rising user demand for ads that don’t disrupt mobile newsfeeds, fuelling a movement towards ‘environmentally friendly’ formats across the entire online ecosystem.

Of course, this isn’t universal across social – to continue maximising their revenue per user, platforms such as

By Ally Stuart, 14 November 2017, 0 comments. Categories: Video & Audio Marketing.