Marketing to machines: how to survive the search revolution

If you’re old enough to have used encyclopedias and microfiche, you likely remember how online search engines like Lycos and Yahoo revolutionized the way we find information. And the way we do marketing.

Before the advent of online search, marketing was heavily reliant on TV, radio and print ads combined with a bit of luck. But online search changed all that. Suddenly brands could reach the right audience for a fraction of the cost. And as search engines and paid search evolved, marketing has gotten...

By Axel Steinman, 14 March 2018, 0 comments. Categories: Search Marketing.

Bing’s marketing predictions for 2018

It’s that time again when we look back at what happened in 2017 and predict how it will shape the year to come.

The world of marketing was certainly a busy one during 2017. We talked a lot about personalisation, and whilst that will remain incredibly important, the next step in 2018 will be marrying it with intelligent search intent data, to deliver true value to consumers.

It was also hard to escape the phrase ‘artificial intelligence’ in 2017 and based on this, next year is set to be...

Brands, Bots & Banter – why marketers should chat

Imagine if brands had the opportunity to engage with consumers in ways that were not only relevant and personal but also in an environment where their added value is proactively sought out by the individual themselves. 

Let’s chat…

It used to be that the digital interactions shown on Mission Impossible or Star Trek were just mock-ups for TV or the big screen.  

However, what was once science fiction is quickly becoming fact.  We are in the age of a significant shift in computing...

By Axel Steinman, 24 October 2017, 0 comments. Categories: Advertising Technology, Automation, Data-driven marketing.