Bing’s marketing predictions for 2018
It’s that time again when we look back at what happened in 2017 and predict how it will shape the year to come.
The world of marketing was certainly a busy one during 2017. We talked a lot about personalisation, and whilst that will remain incredibly important, the next step in 2018 will be marrying it with intelligent search intent data, to deliver true value to consumers.
It was also hard to escape the phrase ‘artificial intelligence’ in 2017 and based on this, next year is set to be...