How to get the top industry publications to promote your company - for free
There are many different ways to get your company, your products, services and technologies spotlighted and featured in the top publications and web sites that cover your industry. You can buy your way in through newsletter and supplement sponsorships, you can purchase advertising and advertorials.
Another powerful way is through what is often labeled “earned media” – coverage that your information has earned because of its value.
This includes coverage generated by big news – large...