Buying without blindfolds: Why businesses should demand a personalised free trial

Within the B2B environment, the promotion of cloud-based solutions is dominated by free trials that offer interested parties no more than a glimpse of the software in action.

The majority provide a ‘one-size fits all’ default demo, which can leave the customer guessing as to how the system works and wondering whether it will adapt to their own unique business proposition.

Many Freemiums provide little to no additional guidance, dialogue or customisation, the absence of which can make it difficult...

By Stuart McLaren, 20 September 2017, 0 comments. Categories: CRM.