5 top tips for social re-targeting
Social retargeting is a widely popular yet broadly misunderstood area of marketing. While it can be hugely effective if done right, getting it wrong can cost brands dearly. Common complaints from consumers include feeling ‘followed’ by recommendations, such as when ads are targeted at shoppers who’ve already purchased.
This can leave buyers frustrated, and marketers out of pocket, as their investments in retargeting fall on disinterested consumers.
So why should we bother with retargeting? It can be a...