Right here, right now: the power of location data

‘Location, location, location’; a phrase coined in the 20th Century in the real-estate sector, but one that’s never been more relevant to advertising. Nearly three quarters of people (73%) now allow apps to access their location, providing exact insight into consumer behaviour on mobile, and a competitive advantage for brands if used intelligently.

Location data is already being used successfully in some industries by established players, trying to fight off disruptors that are masters at using new...

By Amit Dar, 26 January 2018, 0 comments. Categories: Data-driven marketing, Data Science.

How to disrupt a disruptor

The taxi industry is the perfect example of a traditional business that has been affected so dramatically by technology that the landscape is almost unrecognisable when compared to five years ago.

The customer journey has transformed from calling a local firm in advance, or hailing a black cab, to accessing a taxi with quick click of a button on a mobile. The taxi industry is now a whirlwind of fast-moving rideshare start-ups, posing fierce competition for the more established firms that are facing...

By Amit Dar, 06 September 2017, 0 comments. Categories: Case Studies, Data-driven marketing.