Innovative packaging, unboxing videos and creating ‘theatre’
The rise of e-commerce has presented marketers and brand managers with many different challenges. One of the most critical is how to build brand loyalty when shoppers haven’t left their homes or stepped inside a store.
E-commerce may have ushered in an age of convenience but it has also significantly reduced the number of meaningful touchpoints between brand and consumer. This has the potential to seriously impact brand love and repeat purchases.