Voice assistants, search and the future of advertising

Over the past few years, voice activated search has come a long way.

When Apple first integrated its voice assistant, Siri, into the iPhone 4S in 2011, it was considered more of a gimmick than anything else. Six years on, and a report by ClickZ and Marin Software reveals that 7% of marketers now mark voice search and digital assistants as top priorities in their marketing plans.

Interestingly,...

By Tom Smith, 04 September 2017, 0 comments. Categories: Search Marketing.