Fisku industry figures show how marketers are spending smarter, not bigger
Marketers are investing more upfront in order to reach the right audiences, according to the latest Fiksu Indexes published this week.
The results showed that the cost per loyal user (CPLU) fell in July whilst the cost per install (CPI) rose. The CPLU of $2.98 is a 7% decrease on the previous month and a 51% increase year on year. Meanwhile the CPI increased to $1.43 on iOS, up by 24% since June and up 16% year on year. On the Android platform CPI rose further, up 29% on the previous...