Why marketers must respect the boundaries between different types of content
Content marketing, advertorial or traditional journalism? While marketers may know the subtleties of each, for the humble reader the difference between the three types of content can be much less obvious. Try to fool the reader into thinking they are consuming a piece of content that is entirely objective however and they can be left feeling cheated and distrustful of the brand in question.
It is largely for this reason that at the end of last month the Internet Advertising Bureau...