Mobile email opens increase but conversions fall in third quarter
Mobile email opens are at their highest point ever, and yet mobile email conversions are on the decline, according to a new report published this week.
The research shows that mobile email opens are now at their highest rate yet in the third quarter of 2015 despite a dip in the second quarter. Mobile email opens now account for 73% of email opens, compared to 69% last quarter and 71% in Q1.
The growth is being particularly driven by a growth in the rate of opens on smartphones – up...