Why marketers are still struggling to measure the ROI of content
Marketers are still struggling with both measuring the impact of content and in personalising content, according to a new report from Rapt Media.
The report, The future of Content: Measuring Content Performance, showed that more than half (59%) of the 500 marketers surveyed said that gaining deeper insights is their biggest concern when investing in content.
Similarly 60% said that they were unable to measure ROI on the content that they produce.
The desire to measure is there however...