How to keep up in the era of digital progression

Technological innovation has transformed the way we work, play, interact, and behave.

Consider this: in 1995, there were 16 million internet users worldwide; today that figure tops four billion. Mass web adoption has driven improvements from healthcare to financial services, but along with this innovation has come higher expectations among consumers for personalised communications, products, and services.

For some marketers, digital disruption has moved too quickly. Alongside...

By Vanessa Tadier, 05 July 2018, 0 comments. Categories: Advertising, Advertising Technology, Data-driven marketing.

Update or step aside: Why marketers must evolve in 2017

Fax machines. VCRs. Landlines. There’s a reason such technologies are now largely obsolete: we have faster, sleeker tools that do the job better.

For marketers, tech evolution has transformed efficacy — enabling them to use data as a basis for enhanced audience understanding and performance optimisation. Yet many are still failing to make the most of modern tech by continuing to use outdated methods.

Too often tactics are driven by teams focused on separate channels, working within different...

By Vanessa Tadier, 24 August 2017, 0 comments. Categories: Advertising, Customer Experience.