Blockchain lock screen advertising transforms mobile attention economics
Current mobile advertising models are ineffective
It’s undeniable that the present mobile advertising solution is not living up to the expectation of mobile-first advertising experience.
Mobile websites and most mobile applications typically display advertisements on the side or as banner ads, where users’ true attention cannot be captured. This is further worsened by the inherent limitation of mobile devices small form-factor.
advertisers are hoping for the emergence of legitimate third players
Ad Fraud is...