Tapping into the potential of lock screens for mobile advertising

The average iPhone user unlocks their smartphone 80 times per day; the equivalent to seven times an hour or once every 10 minutes.

And before even unlocking their phone, a consumer will usually check the lock screen for practical information: How many new notifications they have, whether they have any missed calls, or even just to tell the time.

But what if the lock screen could...

By Krishan Patel, 21 August 2017, 0 comments. Categories: Advertising, Advertising Technology, Customer Experience, Mobile Marketing.