Why brands should cash in on 'festravel' this summer

Brands should pay close attention to the music scene this summer as thousands of Brits will be packing their passport along with their face paint to flock to faraway festivals. That’s according to new data from lastminute.com group that points to ‘festravel’ – travelling abroad to a music festival – as one of this year’s biggest trends.

From Spain’s FIB Benicassim to Croatia’s Ultra, Europe’s favourite festivals are set to attract...

By Alessandra Di Lorenzo, 15 August 2017, 0 comments. Categories: Branding.