GDPR and blockchain: the next stages in programmatic advertising’s evolution?

This year has been one of vast technological development across the ad tech industry. Emerging technologies such as Artificial Intelligence (AI) and Machine Learning have continued to establish themselves as key drivers of intelligent advertising and personalisation across the programmatic ecosystem.

Meanwhile, Blockchain technology has rapidly increased its presence across the sector and is now presenting advertisers with a host of new ways to both diversify and secure their platforms as they look ahead...

By Zheng Zhang, 18 January 2018, 0 comments. Categories: Programmatic.

How blockchain can be used to solve the flaws in programmatic advertising

Fridges that restock themselves, banks that tell you when your account is running low; even cars that are now driving themselves. Throughout society, we are becoming increasingly used to the rise of the machines and the usefulness of artificial intelligence (AI) technology to undertake the more mundane areas of our lives.

Programmatic ad buying has also been going on for some time now, and refers to the use of an algorithm-heavy piece of software to purchase advertising online, as opposed to the traditional...

By Zheng Zhang, 11 August 2017, 0 comments. Categories: Advertising Technology, Programmatic.