How to get an idea up and running in 10 days
Marketing departments, by their very nature, are populated by some very creative people. Ideas are the stock-in-trade and there is a process for taking those ideas from birth through to fruition.
The same is true in R&D, but what about other parts of the company -- the accounts department, or HR, for example – and what about partners and suppliers, don’t they too have great ideas and shouldn’t they be heard?
The fact is that organisations can tap into a battalion of potential...