‘Tis the season for Augmented Reality

Any and every seasonal period, whether this is Christmas or Valentine’s Day, is fraught with competition from opposing retailers. It’s a metaphorical pile-up in terms of brands clambering over each other to reach the purse strings of their prospective customers.

The truth is, customers buy because of their need – the art of persuasion is really eroding away at a rate of knots, and even the annual Christmas ads only real appeal aesthetically; something that is treated more as a feature film...

By Richard Corps, 13 November 2017, 0 comments. Categories: Commerce, Video & Audio Marketing.

The dawn of Mixed Reality – Five things to look out for

Multichannel marketing is a phrase that is frequently banded about by the marketing community; a seemingly utopic idea for reaching every customer, everywhere and with everything at their disposal.

The problem with this is that it can complicate the online and offline worlds for consumers, who are looking for greater convenience at a much-reduced time spend.

brands have struggled to merge the online and offline 

To date, brands have struggled to merge the online and offline worlds because the actual...

By Richard Corps, 03 October 2017, 0 comments. Categories: Advertising Technology, Customer Experience.

Don’t think about the customer; think about the experience

So many retailers strive to compete on how much they know their customers at the expense of providing a great service or experience.

Simply ‘knowing’ your customer isn’t an automatic assurance that you’ll then convert their visit into a purchase or secure long-lasting brand affinity.

No doubt, retailers need to know who their customers are and what they’re going to respond to. But too much emphasis is often placed on getting under the skin of consumers to know their every move,...

By Richard Corps, 07 July 2017, 0 comments. Categories: Advertising Technology, Customer Experience.