How AI will revolutionise personalisation

AI has arrived, and it’s quickly transforming the world as we know it.

If AI’s effect on marketing had to be summarised in a sentence, it would probably be: ‘AI will bridge the gap between the customers and salesman’. The array of information now available due to AI will make it easier to guide your customer’s behaviour in desired ways.

Research by psychologist Barry Schwartz has revealed that...

By Philippe Aime, 12 January 2018, 0 comments. Categories: Personalised Marketing.

Seven ways to boost conversion rates with neuroscience

Converting an online basket into a sale is not an easy task. According to web research company Baymard Institute, a, 67.45% of online shopping carts are abandoned.

Beyond discount codes and flash sales, what exactly can you do as a retailer to push customers over the line and convert these baskets into sales?

95% of our decisions are steered by our subconscious and it is important to recognise this when it comes to targeting customers effectively.

This is why applying simple changes to your...

By Philippe Aime, 04 July 2017, 0 comments. Categories: E-Commerce.