The precarious predicament of point solutions

 

Reminiscent of the once popular magic eye pictures of the 1990s, the current martech LUMAscape is a colourful but confusing blur of point solutions, which have emerged onto the market over the years.

Regular visitors to Mobile World Congress and dmexco will know only too well that the number of new companies offering martech solutions has reached an all-time high.

But is it sensible for...

By Andrew Bloom, 20 June 2017, 0 comments. Categories: Best Practice.