Influencer marketing - is the hype justified?

Influencer marketing is one of 2017’s hottest topics, and one of the fastest growing segments in marketing.

It has been proven that influencer marketing offers a much higher return than conventional media channels. This does not come as a surprise though, as the new stars of social media, the so-called influencers, have an important impact on the purchasing decisions of their followers.

Their loyal community of fans trusts the recommendations of their idols. Influencer marketing done right benefits from...

By Jan Homann, 13 June 2017, 1 comment. Categories: Content Marketing, Influencer Marketing, Social Media Marketing.