You’ve got SPAM: how inactive subscribers affect deliverability

As email marketers, we all send a variety of email streams based on various frequency schedules. We are often pushed to continue to grow reach.

Many organizations find themselves sending emails to all opted-in subscribers regardless of their engagement in a misguided effort to keep pushing forward. It’s so easy for organizations to think that more emails + more sends = more revenue.

But is that right?

Many fail to realize that more emails can begin to have an inverse relationship with revenue.

The role...

By Billy McNair, 08 June 2017, 0 comments. Categories: Email marketing.