You’ve got SPAM: how inactive subscribers affect deliverability
As email marketers, we all send a variety of email streams based on various frequency schedules. We are often pushed to continue to grow reach.
Many organizations find themselves sending emails to all opted-in subscribers regardless of their engagement in a misguided effort to keep pushing forward. It’s so easy for organizations to think that more emails + more sends = more revenue.
But is that right?
Many fail to realize that more emails can begin to have an inverse relationship with revenue.