Server-side header bidding is the future for video advertising

Ever since Google revealed it would be launching its own server-side header bidding product last year, the industry has been buzzing with predictions that traditional browser-side header bidding is 'dead.’

And for once, it looks like the conjecture may be about to become fact.

New technology has emerged to create a faster, sleeker version of header bidding — capable of running video ad units smoothly and resolving early latency issues that slowed...

By Alex Bornyakov, 25 May 2017, 0 comments. Categories: Advertising.