Are retailers ready for generation Z?
Retail strategies have focused on attracting Millennials in recent years; but with Generation Z coming of age – as both employees and customers – retailers need to embrace the expectations of this ‘digital native’ generation.
Retailers that are able to create a truly digitally enabled, end-to-end business model have a chance to capture this increasingly influential generation.
Coming of Age
In a millennial obsessed market place, retailers may be surprised to realise that generation Z...