What brands need to know about Google Lens

From what we’ve seen so far from this year’s Google I/O conference, it’s clear that Google is betting big on AI, and connecting different technologies.

As part of this, there’s been a strong focus on phones and the mobile experience, as there has been for the past few years.

One of the key features of any phone is the camera – as Snap put it in their IPO documents, the camera is the starting point for a user on mobile, just as the cursor or search box was for desktop. 

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By Dan Calladine, 19 May 2017, 0 comments. Categories: Search Marketing, Video & Audio Marketing.