Technology and the ‘last mile’

The ‘last mile’ is the very last part of the supply chain, just before goods or services reach end users.  

The term originated in the telecom industry, where it was used to refer to the last length of cable that delivered services to customers.

Over time however, the term has come to mean the last stage of delivery in general, regardless of sector or goods being supplied.

consumers are demanding quicker deliveries

Consumers are demanding quicker deliveries than ever before and big businesses...

By Dr Barbara Hüppe, 19 May 2017, 0 comments. Categories: Advertising Technology, E-Commerce.