Goodbye big data, hello good data? Why data quality is king
Almost a quarter (23%) of all the data organisations hold is believed to be inaccurate, according to our Experian Global Data Management Research 2016.
39% have 50 or more databases of contact data, up from 10% in 2014.
When it comes to data quality, 2017 will be a challenging year, with organisations across the board striving to address the challenges of open data and the pressures of new regulations.
Accurate and effective execution - particularly in marketing – depends on high quality data....