Goodbye big data, hello good data? Why data quality is king

Almost a quarter (23%) of all the data organisations hold is believed to be inaccurate, according to our Experian Global Data Management Research 2016.

39% have 50 or more databases of contact data, up from 10% in 2014.

When it comes to data quality, 2017 will be a challenging year, with organisations across the board striving to address the challenges of open data and the pressures of new regulations.

Accurate and effective execution - particularly in marketing – depends on high quality data....

By Jason Goodwin, 11 May 2017, 0 comments. Categories: Big Data, Data-driven marketing, Data Science.