Solving the cross-channel personalisation problem
Personalised marketing is hardly anything new. It’s been around for decades and marketers have long reaped the benefits.
However, the sheer number of digital channels that consumers are engaging with has increased dramatically over recent years.
As consumers incorporate technology into more aspects of their daily lives, they meander across channels and devices as needed. They seek answers, solutions, products, and entertainment. They express interests, intent, and preferences leaving a digital trail or...