Working with influencers: monetizing social dialogue
At one time, TV was advertising's golden child in reaching the masses. You would create a commercial, hold the door open, and welcome consumers as they came to you.
But that was then.
Today, your customers (especially Millennials) crave two-way brand interactions. If you want to generate organic conversations around your brand, discover influencer marketing.
People and Their Secrets
We all love a good secret, which is why “Hey, have you heard about this?” gets our attention.
We eagerly bend forward and...