Five things to consider when planning an app: Usage, UX, and more

The app designing process will be a bumpy road if you don’t take a methodical approach. Your business doesn’t just need an app: it needs a user-friendly app that provides substantial value. If you know you want an app, then break out the whiteboard and start drafting out your plan.

There are some vital considerations you’ll have to make during the formative stages of mobile app development to assure that...

How Apple and Netflix are tackling their international business expansion goals

Yes – Apple needs China. Who can ignore a country with a population of over 1.3 billion that is experiencing a boom in middle-class incomes?  Not Apple.  And when it comes to business, sometimes concessions have to be made.  Now although this example is a more extreme one, the bigger picture is that for any business to break into any new market, local cultures and policies must be adhered to.  Business expansion is a complex process that...

By Dan Purvis, 22 August 2018, 0 comments. Categories: Branding, Customer Experience.

Social media is not a marketer’s silver bullet – it is only part of the solution

Social media has never been a quick fix. Marketers are constantly questioned in their purposes when using particular social media channels or marketing methods. More than this, the core goal of every social media activity is questioned. Too many marketers have unclear or ineffective objectives for their campaigns and many businesses seem to think they must ‘do’ social media without understanding why.

Why do you want to do social media? Here are some of the most common reasons given by business...

By Dan Purvis, 20 October 2017, 1 comment. Categories: Campaigns, Social Media Marketing.

Why webinars are a key martech channel for sales enablement

As early as the 1990s, Microsoft and other tech companies were offering primitive web conferencing and webinar software options – but this soon ballooned into an industry in its own right.

Webinars and virtual meetings used to be a quick and easy way of connecting with geographically dispersed teams, delivering integrated internal communications, and providing training no matter the location. But their use in sales and marketing now means they are a powerful tool for business growth, and can be a key...

By Dan Purvis, 20 June 2017, 0 comments. Categories: Content Marketing, Data-driven marketing, Email marketing.

Marketing Operations: where technology and strategy meet

The current market is an exciting place for marketers. Marketing departments have more to play with than ever before when it comes to data, metrics and functional information about existing customers, prospects and more.

Companies have more opportunities to hone and develop their strategies accurately with data making forecasting easier.

ROI is what every marketing move is designed to achieve. You want to get out more than you put in, and with so much data to analyse and use to pinpoint strengths and...

By Dan Purvis, 07 April 2017, 1 comment. Categories: Advertising Technology.